Running a blog is essential if you want to maximise your search engine visibility. Google has a web robot specifically targeting blogs. Blog pages are indexed faster than normal web pages, they are treated a bit like news sites. A few minutes after posting articles on my blog they can be found in Google. The single most important reason to run a blog is that most people experience a substantial increase in website traffic as a result. A time saving strategy is to marry your blog posts with your newsletter. When you create and send a newsletter post it to your blog as an article also. In my experience there is only one software package to use, WordPress. In a nut shell Google loves WordPress, its content is seen in the same light as content on social media sites, current and topical. To get the most from Google using your blog, aim at posting a keyword rich article every 2-3 weeks. Just like news stories, old blog posts will start to slip down in blog search results over time, so keep new posts ticking over. Blog articles will turn up in the normal Google web search also.

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