North East Victoria
Search Engine Optimisation is a specialised field and will determine how well your site performs in search engines. Often people assume their site is optimised because their customers can find them by searching for their business name in Google. Say your domain name is eurocarparts.com, I would be extremely shocked if that website didn’t appear [...]
Continue reading about Is your website optimised for search engines
Primarily a question that should be asked of websites using Content Management Systems (CMS), it is also important for hand built sites. Like domain names, the full URL is a factor in the sort order of search results. If your website displays URL’s like yourdomain.com/?page_id=109 you need to change this to something like yourdomain.com/printersupplies, the [...]
Continue reading about Does Your Website Use Search Engine Friendly URLs
The temptation is for people to register their exact business name and operate their business from that, this is not always the best solution. Domain names are a factor search engines use when returning results for a given search. With this in mind your website keywords should be well researched before selecting your domain name. [...]
Continue reading about Does your domain name include your most important keywords
A domain name not only projects a more professional business image, it provides an easy to remember address for people to return to your website. A carefully chosen domain name will enhance your results in search engines.
If the answer is no then most of your other Internet marketing activities will be wasted. Where do people go to find out more about your business if they find you in the online Yellow Pages or another directory listing? The chances are they will go directly to your competition who does have a website. [...]